Matt Hobbs
About Matt Hobbs
Matt Hobbs is the Marketing Manager for Experience & Enablement Transformation at TELUS in Airdrie, Alberta, Canada, with extensive experience in marketing and store management.
Current Position at TELUS
Matt Hobbs currently serves as the Marketing Manager - Experience & Enablement Transformation at TELUS in Airdrie, Alberta, Canada. In this role, he focuses on transforming marketing experiences and driving enablement initiatives to increase adoption rates of new tools and solutions. His efforts are geared towards optimizing user engagement and ensuring seamless solution implementation.
Previous Roles at TELUS
Matt Hobbs has extensive experience with TELUS, having served in multiple positions. From 2018 to 2020, he worked as the Marketing Manager - Field Adoption & Reinforcement, focusing on increasing buy-in and usage of field initiatives. Prior to that, he was a Channel Marketing Rep - Field Adoption & Reinforcement from 2016 to 2018. He also served as a Store Manager from 2008 to 2016 in Windsor, Ontario.
Career at Princess Auto Ltd.
Before joining TELUS, Matt Hobbs worked at Princess Auto Ltd. as a Store Manager from 2006 to 2008. This role served as a foundational experience and contributed to his management and operational expertise, which he later applied in his various positions at TELUS.
Educational Background
Matt Hobbs studied at St. Clair College, where he achieved a Diploma in Law and Security/Police Foundations from 2002 to 2005. His educational background provided him with skills in legal frameworks and security protocols, which complement his analytical approach to marketing management.
Key Projects and Achievements
At TELUS, Matt Hobbs successfully led the end-to-end delivery of the mHub (mobile POS) solution across 42 locations, attaining an 86% adoption rate. He also enhanced, launched, and measured a check-in and appointments solution used across 300+ locations, achieving 11,000 utilizations per week. He has consulted on key pilot initiatives, investing in critical results analysis and A/B testing, driving significant stakeholder engagement and go-to-market success.