Matthew Apostoli

Matthew Apostoli

Director, Total Rewards & Compensation (Sales Incentives & Recognition) @ TELUS

About Matthew Apostoli

Matthew Apostoli is the Director of Total Rewards & Compensation (Sales Incentives & Recognition) at TELUS in Toronto, Ontario, Canada.

Current Role at TELUS

Matthew Apostoli holds the position of Director, Total Rewards & Compensation (Sales Incentives & Recognition) at TELUS. Based in Toronto, Ontario, Canada, he leads the sales incentive strategy, design, performance, and governance for TELUS Agriculture and Health. He oversees initiatives across national and global enterprises, covering business, consumer, health, agriculture, and international operations. His responsibilities include managing a team of trusted partners who work closely with business leaders and the People & Culture team to provide expert guidance on compensation and recognition strategies.

Previous Roles at TELUS

Before his current role, Matthew Apostoli served as the Head of National Retail Sales, Strategy & Business Development at TELUS from 2021 to 2022. Prior to that, he was the Director of Marketing (Subscriber Base Management) from 2019 to 2021. Both roles were based in Toronto, Ontario, Canada. These positions allowed him to accumulate extensive experience in retail sales strategy, business development, and marketing.

Career at TD Capital

Matthew Apostoli began his career at TD Capital, where he held multiple roles. From 2005 to 2007, he worked as a Customer Service Representative. He then progressed to the position of Financial Sales Representative from 2007 to 2008. Finally, he worked as an Analyst from 2008 to 2009. His tenure at TD Capital provided him with a strong foundation in customer service, financial sales, and analytical skills.

Educational Background

Matthew Apostoli earned a B.Comm in Marketing from Ryerson University, where he studied from 2004 to 2008. He has also attended the Center for Creative Leadership (CCL), further enhancing his expertise in leadership and management. His educational background plays a vital role in his current leadership position, equipping him with the necessary skills to navigate the complexities of compensation and recognition strategies.

Key Responsibilities at TELUS

In his current role, Matthew Apostoli spearheads the development and management of recognition and incentive applications aimed at optimizing data integration, accuracy, and efficient delivery of business outcomes. He has established robust processes to ensure the accuracy and timeliness of incentive activities, including meticulous reporting, payment analysis, validation/audits, and stringent business governance. He also manages an annual budget exceeding $100 million, focusing on driving continuous improvement initiatives to maximize the return on investment of people, reward, and recognition programs.

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