Melissa Simonetta
About Melissa Simonetta
Melissa Simonetta is the Senior Strategy Manager, ABM at TELUS with over 15 years of experience in marketing and strategy roles across various technology companies.
Current Role at TELUS
Melissa Simonetta serves as the Senior Strategy Manager in Account-Based Marketing (ABM) at TELUS. In this role, she specializes in developing and executing ABM strategies that align with the company's objectives. Her responsibilities include overseeing strategic initiatives, managing stakeholder relationships, and enhancing marketing efforts to drive business results.
Previous Experience at PwC
Before joining TELUS, Melissa Simonetta worked at PwC as a Marketing Manager from 2019 to 2021 in Toronto. During her tenure, she contributed to the development and execution of marketing strategies that supported PwC's growth and client engagement. Her role involved managing marketing campaigns, coordinating with cross-functional teams, and leveraging data-driven insights to optimize marketing performance.
Role at The IT Media Group
Melissa Simonetta spent 7 years as a Marketing Consultant at The IT Media Group from 2012 to 2019. Based in the Greater Toronto Area, she focused on providing marketing consultancy services to various tech firms. Her work included developing tailored marketing strategies, executing field marketing campaigns, and consulting on best practices to achieve the clients' business goals.
Field Marketing Management at Oracle
At Oracle, Melissa Simonetta assumed the role of Field Marketing Manager from 2010 to 2012. In this position, she played a crucial role in managing field marketing activities designed to enhance Oracle's market presence in Toronto. Her tasks included developing and implementing marketing campaigns, coordinating with sales teams, and leveraging market insights to drive field marketing initiatives.
Marketing Roles at Sun Microsystems
Melissa Simonetta had a significant stint at Sun Microsystems from 2006 to 2010, where she worked in two capacities: Services & Software Marketing and Services Field Marketing. In these roles, she focused on promoting Sun Microsystems' services and software products and orchestrating field marketing activities. Her efforts contributed to the company's marketing effectiveness in Markham, Ontario.
Educational Background
Melissa Simonetta earned her Bachelor of Business Administration (BBA) in Marketing from the University of Toronto Scarborough. She studied from 2002 to 2006, accumulating knowledge and skills in marketing strategies, business administration, and management practices. Her academic background provided a strong foundation for her career in marketing and strategy.