Melissa Sorrentino Forgione
About Melissa Sorrentino Forgione
Melissa Sorrentino Forgione is the Manager of Wireless Customer Base Management | Retention at TELUS in Toronto, Ontario, Canada, with over 18 years of experience in brand and digital strategies, customer base management, and revenue generation.
Professional Role at TELUS
Melissa Sorrentino Forgione currently serves as the Manager for Wireless Customer Base Management and Retention at TELUS in Toronto, Ontario, Canada. In this role, she leads a team focused on managing and retaining the company's wireless customer base. She regularly shares updates on performance and action plans with high executive visibility, contributing to the company's strategic goals.
Previous Experience in Marketing Communications
Before her current role, Melissa was the Manager of Marketing Communications & Branding at TELUS from 2013 to 2017. During this four-year period, she played a key role in shaping the company's marketing strategies and enhancing its brand presence. Her work involved extensive collaboration with various departments to ensure cohesive and effective communication strategies.
Senior Management at Rogers Communications
From 2007 to 2013, Melissa worked at Rogers Communications as the Senior Manager of Wireless Revenue Generation. Over six years, she developed and executed strategies aimed at boosting wireless revenue. Her responsibilities included leading multiple projects to increase customer acquisition and retention through strategic decision-making.
Leadership at KAR Industrial Inc.
Earlier in her career, Melissa served as the National Sales Marketing Manager at KAR Industrial Inc. from 2004 to 2007. In this role based in Mississauga, she managed national sales and marketing initiatives, contributing to the company's overall growth and market presence. Her leadership was integral to driving sales strategies on a national scale.
Education at Ryerson University
Melissa attended Ryerson University from 1998 to 2002, where she studied Economics and earned a Bachelor of Commerce (B.Com.) degree. Her academic background laid a strong foundation for her career in sales, marketing, and customer management.
Strategic Leadership and Team Development
Melissa is known for her ability to foster high-performing teams through inspirational leadership. She leads by example and coaches team members to reach their higher potential. Her strategic guidance has been instrumental in transforming the operational model and strategic framework of TELUS's customer base retention team, leading to improved financial outcomes and more effective risk management.