Michael Bisson, MBA
About Michael Bisson, MBA
Michael Bisson, MBA, is the Manager of Market Intelligence at TELUS in Rimouski, Quebec, and a Lecturer at Université du Québec à Rimouski.
Company
Michael Bisson currently works as the Manager of Market Intelligence at TELUS in Rimouski, Quebec, Canada. His role at TELUS involves leading initiatives that provide essential customer insights and developing frameworks to enhance market analysis across the organization. Additionally, Michael contributes his expertise as a Lecturer at Université du Québec à Rimouski.
Title
Michael Bisson holds the position of Manager, Market Intelligence at TELUS. His responsibilities include overseeing market intelligence projects, mentoring junior analysts, and developing strategic frameworks to support the company's business objectives. He also serves as a Lecturer at Université du Québec à Rimouski.
Education and Expertise
Michael Bisson completed his MBA in Marketing at Université Laval from 2012 to 2013. Earlier, he earned a Bachelor's degree in Marketing (BAC) from Université du Québec à Rimouski, where he studied from 2008 to 2011. His expertise spans market intelligence, business consultancy, and data analytics, reflecting a comprehensive background in strategic marketing.
Professional Background
Michael Bisson has a diverse professional background. He started at Bell, where he held roles such as Services and Product Consultant, Assistant Store Manager, and Bilingual Inventory Analyst between 2011 and 2014. In 2014, he joined TELUS as a Business Intelligence Analyst in Montreal. Over the years, he rose through the ranks, serving as Senior Business Intelligence Analyst and Business Consultant before becoming the Manager of Market Intelligence. Michael also works as a Lecturer at Université du Québec à Rimouski.
Industry Contributions
Michael Bisson has made significant contributions to the field of market intelligence. He led a team at TELUS that implemented a project enhancing customer insights. Michael developed a comprehensive market analysis framework adopted company-wide and published a white paper on the impact of market intelligence on business strategy. His thought leadership extends to speaking engagements at industry conferences, focusing on market intelligence and data analytics. He also mentors junior analysts and new hires, guiding their professional growth.