Michael Demetriou
About Michael Demetriou
Michael Demetriou is a Sr. Optimization Strategist at TELUS in Toronto, Ontario, Canada, with over 12 years of experience in online marketing and eCommerce strategies.
Company
Michael Demetriou is currently employed at TELUS in Toronto, Ontario, Canada, where he holds the position of Sr. Optimization Strategist. His role involves developing personalized customer journeys and advising cross-functional teams on implementing transformative data-driven strategies.
Previous Experience at BMO Financial Group
Michael Demetriou worked at BMO Financial Group in various roles from 2017 to 2020. He was a Digital Marketing Manager focused on Personalization & Testing and later took on the additional responsibility of Journey Optimization. His tasks included managing digital marketing programs and conducting testing to enhance user engagement and personalization.
Ecommerce Campaign Lead at Microsoft
From 2016 to 2017, Michael Demetriou served as the Ecommerce Campaign Lead, Strategy & Merchandising at Microsoft in Toronto, Canada Area. During his 8-month tenure, he was responsible for driving eCommerce campaigns and aligning merchandising efforts with company strategy.
Education and Expertise
Michael Demetriou holds a Certificate in eBusiness/eCommerce Management from the University of Toronto and a Bachelor of Business Administration (BBA) with Specialized Honours in Marketing from York University. He has over 12 years of experience in online marketing, with expertise in eCommerce strategies, technologies, and UX design.
Digital Marketing Roles at Canon Canada and Toshiba
Michael Demetriou has held roles in digital marketing at Canon Canada and Toshiba. At Canon Canada, he was the Online Marketing Coordinator from 2008 to 2010, and at Toshiba, he served as the Web & Marketing Communications Specialist in 2010 for 5 months.