Michael Lara
About Michael Lara
Michael Lara is the Market Intelligence Manager at TELUS, with a background in strategic marketing and customer marketing from previous roles at Doublet SA and Brasseries Kronenbourg.
Company
Michael Lara currently works at TELUS as a Market Intelligence Manager. TELUS is a Canadian telecommunications company that provides a wide range of telecommunications products and services.
Title
Michael Lara holds the position of Market Intelligence Manager at TELUS. In this role, he is responsible for leading various market analysis projects, managing market models, and developing strategic insights.
Education and Expertise
Michael Lara has a diverse educational background. He earned a Bachelor of Arts (BA) in Psychology from The University of British Columbia in 2010. He then completed a Master in Management at EDHEC Business School, specializing in Business Administration and Management, graduating in 2015. Additionally, he holds a Diploma in Accounting from McMaster University, completed in 2016.
Professional Background
Prior to his role at TELUS, Michael Lara gained significant experience in various marketing and customer service roles. He served as a Strategic Marketing Assistant at Doublet SA in Lille, France, for seven months in 2014. He was also an Assistant Customer Marketing at Brasseries Kronenbourg from 2012 to 2013, and a Youth Service Officer at Service Canada for three months in 2009.
Key Achievements at TELUS
At TELUS, Michael Lara has led notable initiatives that have enhanced operational efficiency and strategic decision-making. He modernized the company's Market Model program by transitioning it from Excel to Google Sheets, significantly reducing update times. He automated several business processes using JavaScript and Google Apps Script. Additionally, he led a project to create comprehensive reporting on product intensity and conducted detailed market sizing analyses, contributing to significant market share gains. Michael also developed interactive dashboards for internal stakeholders and provided unique insights through competitor analysis and survey data.