Michelle Dion, MBA
About Michelle Dion, MBA
Michelle Dion, MBA, is the Manager of Marketing at TELUS in Calgary, Alberta, Canada. She has extensive experience in various roles at TELUS and holds an MBA from Queen's University and a Bachelor of Commerce in Marketing from The University of Calgary.
Title and Current Role
Michelle Dion is currently employed as the Manager of Marketing at TELUS, based in Calgary, Alberta, Canada. In this role, she focuses on driving TV viewership and enhancing the upsell of linear and premium content. Michelle manages customer referral programs and oversees copper-to-fibre migrations, ensuring alignment with capital plans.
Professional Experience at TELUS
Michelle Dion has had a progressive career at TELUS, marked by several key positions. She served as Manager of Products & Services from 2015 to 2020 and as Manager of Marketing from 2011 to 2015. Earlier in her tenure, she held roles such as Marketing Manager from 2009 to 2011 and Program Specialist from 2008 to 2009. Michelle began her journey at TELUS in the Leadership Development Program for new graduates from 2006 to 2008.
Previous Experience at Consumer Impact Marketing
Before joining TELUS, Michelle Dion worked at Consumer Impact Marketing as a Promotional Representative and CIMbassador (recruiter) from 2004 to 2006. This role provided her with early industry exposure and helped her build a foundation in marketing and promotional activities.
Educational Background
Michelle Dion earned her Master of Business Administration (MBA) from Queen's University, completing her studies in 2014. Prior to that, she achieved a Bachelor of Commerce in Marketing from the University of Calgary, where she studied from 2002 to 2006. Her educational background has equipped her with the necessary skills and knowledge to excel in her marketing roles.
Marketing Strategies and Responsibilities
In her role at TELUS, Michelle Dion leads several strategic initiatives. She is responsible for the evolution of campaign personalization and base management strategies, with the goal of supporting content superiority and TV profitability. She also integrates the TELUS Rewards program into the base management strategy, driving synergies across financial, catalogue, and campaign functions.