Michelle Lam
About Michelle Lam
Michelle Lam is a Project Manager II at TELUS and a Program Advisory Committee member at Capilano University, with over 10 years of marketing experience.
Current Roles at TELUS
Michelle Lam holds the title of Project Manager II at TELUS, where she manages various projects, demonstrating her leadership and organizational skills. In addition, she serves as a Co-facilitator for the Mama Bear Program in North Vancouver, British Columbia, Canada, contributing significantly to the community initiatives by the company.
Current Role at Capilano University
Currently, Michelle Lam is a part of the Program Advisory Committee at Capilano University in North Vancouver, British Columbia. Her role involves offering insightful guidance and expert advice, bridging the gap between academic frameworks and industry requirements.
Past Experience at TELUS and Top Producer Systems
Michelle Lam previously worked at TELUS as a Marketing Manager for Go to Market from 2017 to 2021, managing marketing strategies and campaigns. Before TELUS, she held multiple marketing positions at Top Producer Systems | realtor.com | Move Inc., including Sr. Digital Media and Performance Marketing Specialist from 2015 to 2017 and Marketing Campaign Specialist from 2011 to 2015 in Richmond, BC, focusing on digital media and performance marketing strategies.
Education and Certifications
Michelle Lam has an extensive educational background in marketing and digital analytics. She studied at the University of British Columbia, earning a Digital Analytics certification in 2013, and at Capilano University, where she earned a Bachelor's degree in Business Administration with a focus on Marketing from 2001 to 2005. Additionally, she has certificates from Digital Marketing Academy, Hootsuite Academy, Ladies Learning Code, and Google Analytics Academy, reflecting her commitment to continuous learning and professional development.
Diverse Marketing Experience
Michelle Lam's career spans over 10 years in marketing, covering both traditional and digital aspects. Her experience includes roles such as Marketing Manager at Greens Organic and Natural Market, CRM Campaign Coordinator at Intrawest, Sales and Marketing Coordinator at Hilton Vancouver Metrotown, and Z95.3 and 650 CISL. Her expertise includes direct response marketing, social media, retargeting, SEM, Google Analytics, budgeting, online advertising, data reporting, and analysis, showcasing her versatile skill set.