Mike Novoselac
About Mike Novoselac
Mike Novoselac is the Manager of Performance Analytics at TELUS in Toronto, Canada. He has extensive experience in performance analytics, database marketing, and marketing automation, with a strong background in mathematics and statistics from McMaster University.
Title
Mike Novoselac holds the position of Manager, Performance Analytics at TELUS, where he is based in the Toronto, Canada area. His role involves overseeing performance analytics to optimize business operations and drive efficiency.
Current Company and Role
Mike Novoselac has been with TELUS since June 2012, currently serving as Manager, Performance Analytics. During his tenure at TELUS, he has accumulated over a decade of experience in performance analytics, contributing to the company's data-driven strategies in the Toronto, Canada area.
Previous Experience at Bell Mobility
Prior to his current role, Mike worked at Bell Mobility, where he served as Manager - Database Marketing from 2007 to 2012. During his 5 years at Bell Mobility, Mike focused on leveraging database marketing techniques to optimize customer engagement and retention strategies in the Toronto, Canada area.
Previous Experience at CTFS
Before his tenure at Bell Mobility, Mike Novoselac was employed at CTFS as Manager, Marketing Automation from 2004 to 2006. Over these two years, he developed and managed marketing automation strategies, enhancing the company's marketing efficiency and campaign effectiveness.
Education and Expertise
Mike Novoselac holds a Bachelor's Degree in Mathematics and Statistics from McMaster University, where he studied from 1985 to 1989. His strong academic background in these areas has provided him with a solid foundation for his extensive career in performance analytics and database marketing.