Natalie Farden
About Natalie Farden
Natalie Farden is a Director at TELUS in Calgary, Canada, with extensive experience in marketing programs, strategy, and customer experience operations.
Current Role at TELUS
Natalie Farden serves as Director at TELUS, working in the Calgary, Canada area. In her role, she leads strategic initiatives aimed at improving the company’s service evolution strategy. She actively contributes to organizational development and fosters a culture of teamwork and excellence.
Previous Roles at TELUS
From 2008 to 2014, Natalie Farden held the position of Director, Marketing Programs & Strategy at TELUS. Prior to this, she served as Manager, Programs & Strategy from 2004 to 2008. In both roles, she was pivotal in driving strategic marketing and program plans. Additionally, she served as the Interim Vice President, Mobility Customer Experience operations from May to August 2015, leading a team of Analysts, Strategy Managers, and Managers.
Educational Background
Natalie Farden has a robust educational foundation with multiple degrees from the University of Calgary. She earned a Master of Business Administration in General Management from 2003 to 2006, a Bachelor of Commerce in Marketing from 2000 to 2002, and a Bachelor of Science in Cellular, Molecular & Microbial Biology from 1996 to 2000. She completed her high school education at Sir Wilfrid Laurier.
Experience at The Loyalty Group
Before joining TELUS, Natalie Farden worked at The Loyalty Group as a Senior Business Analyst from 2001 to 2004. In this role, she engaged in business analysis activities that supported various organizational goals and initiatives. Her analytical skills were instrumental in understanding and interpreting data to guide business decisions.
Strategic Initiatives and Leadership
Natalie Farden has been involved in several leadership and strategic initiatives at TELUS. She co-chairs the TELUS Calgary Connections resource group, which supports the career pursuits of women in business and technology. She also facilitated numerous sessions to support strategic initiatives, change management, and culture sustainment. Natalie initiated a key reorganization to support TELUS's service evolution strategy and led a cross-functional integration to launch a program aimed at agent cross-skilling.