Nicky Powell, MBA
About Nicky Powell, MBA
Nicky Powell, MBA, is a Senior Strategy Manager in Sponsorship Marketing at TELUS and a Senior Manager in Brand Marketing at RBC in Toronto, Canada.
Current Role at TELUS
Nicky Powell serves as the Senior Strategy Manager in Sponsorship Marketing at TELUS in the Toronto, Canada area. The role involves developing and executing strategies to enhance the company's sponsorship initiatives. This position requires deep insights into market trends, consumer behavior, and strategic thinking to elevate the brand’s presence through targeted sponsorship activities.
Current Role at RBC
Nicky Powell holds the position of Senior Manager, Brand Marketing at RBC in Toronto, Ontario, Canada. In this role, she leads various marketing initiatives, including the rebranding of RBC's digital banking services, which resulted in a 15% increase in user engagement. Additionally, she organized and managed RBC's sponsorship of the Toronto International Film Festival, significantly boosting the brand's visibility in the arts sector.
Career in Marketing and Brand Strategy
Nicky Powell has an extensive career in marketing and brand strategy. Before joining RBC and TELUS, she worked at ITZEN as a Brand Strategist and was a Marketing and Events Consultant. She also managed events at Infiniti Motor Company Ltd. and was a Brand Manager at Tennis Canada. Her varied roles have given her broad expertise across brand management, event marketing, and sponsorship strategy.
Educational Background
Nicky Powell possesses a solid educational foundation. She earned an MBA in Business Administration and Management from Chapman University between 2017 and 2019. Prior to that, she completed her Bachelor of Business Administration (BBA) in Marketing from Acadia University, graduating in 2012. She also holds an International Baccalaureate and an Ontario High School Diploma from Branksome Hall, where she studied from 1998 to 2008.
Professional Achievements
Nicky Powell has achieved notable success in her professional career. At RBC, she led a significant rebranding initiative, which resulted in a substantial increase in user engagement. She also organized RBC's sponsorship of the Toronto International Film Festival and received the 'Marketer of the Year' award in 2022. Additionally, she published a well-regarded article on the impact of digital transformation on brand loyalty in the Journal of Marketing Research.