Noreen Frazer, C AI P
About Noreen Frazer, C AI P
Noreen Frazer is the Manager of Consumer Research & Insights for Home Solutions at TELUS in Vancouver, with extensive experience in market research and a background in psychology and business administration.
Company
Noreen Frazer currently works at TELUS as the Manager of Consumer Research & Insights for Home Solutions. Her role focuses on delivering insights that inform marketing strategies and support product and service improvements in Western Canada and nationally for home security and online security offerings.
Title
Noreen Frazer holds the title of Manager, Consumer Research & Insights at TELUS, specifically within the Home Solutions division. Since July 2015, she has been leading a team responsible for gathering and analyzing consumer research to support various strategic initiatives.
Education and Expertise
Noreen Frazer studied Psychology and achieved a BA from the University of British Columbia (UBC). She furthered her education with a Post Diploma in Business Administration (Honours) from the British Columbia Institute of Technology. Her extensive background includes significant expertise in both corporate and supplier-side market research.
Professional Background
Noreen Frazer has a robust professional background. She worked at TELUS in various roles including Marketing Specialist (2005-2008), Market Intelligence Manager (2008-2012), and Senior Market Intelligence Manager (2012-2015). Prior to her tenure at TELUS, she served as a Senior Research Analyst at Thompson Rivers University (2003-2005) and as the Data Services Manager at CGT Research International for eight years (1995-2003).
Skills and Responsibilities
Noreen Frazer is skilled in leading teams to drive actionable insights from consumer research. She is responsible for ensuring that market research supports product development, marketing, and customer journey enhancements. She partners with diverse stakeholder teams to align research with business objectives and opportunities and is also involved in selecting and partnering with research vendors to guarantee high-quality methodologies that deliver data-driven insights.