Page Casmiro
About Page Casmiro
Page Casmiro is the Senior Communications Manager - Influencer Marketing & Creator Relations Lead at TELUS in Toronto, Canada, where she manages a significant annual influencer marketing budget and leads the company's diversity and inclusion initiatives in creator activations.
Title
Page Casmiro holds the position of Senior Communications Manager - Influencer Marketing & Creator Relations Lead at TELUS. The role involves leading the company's influencer marketing strategy with a focus on diversity and inclusion. Casmiro manages a significant annual influencer marketing budget exceeding $4 million.
Current Role at TELUS
In the capacity of Senior Communications Manager - Influencer Marketing & Creator Relations Lead, Page Casmiro supports all TELUS business units, enriching campaign strategies with insights gained from various audiences and creator niche groups. Casmiro develops and implements scalable processes for influencer marketing while driving innovative approaches through regular testing focused on return on investment. Casmiro is instrumental in aligning TELUS' brand with influencers to promote its 'Give where we live' mandate and simplifies complex data for internal and external stakeholders.
Previous Work Experience
Prior to the current role, Page Casmiro worked as Communications Manager - Social & Media Relations at TELUS from 2014 to 2019. Other notable positions include Marketing Coordinator at World Vision Canada in 2014, Marketing Communications Specialist at Canada Computers and Electronics from 2013 to 2014, and Student Advisor at York University from 2012 to 2013. Additionally, Casmiro co-founded and served as Creative Director at Spark Fresh Media from 2010 to 2013. Earlier experience includes roles as a Social Media & Marketing Intern at Fastlife International, Junior Copywriter at We Simplify the Internet (WSI), and Senior Home Theatre Specialist at Best Buy.
Education and Qualifications
Page Casmiro earned an Honours Bachelor in Communication Studies from York University, completing the program from 2009 to 2012. Prior to this, Casmiro completed a Diploma in Creative Advertising from Seneca Polytechnic, studying there from 2006 to 2008. These academic credentials underpin Casmiro's expertise in communications and marketing fields.
Influencer Marketing Expertise
Page Casmiro has developed a deep network within the influencer and creator industry, connecting with talent, agencies, social media platforms, and solutions providers. Casmiro extracts insights from campaign data, industry trends, and cultural sentiment to drive strategic decisions at TELUS. The management of influencer marketing strategy encompasses the promotion of TELUS’ social purpose-driven mandate and efforts towards diversity and inclusion in creator activations.