Paige Shirley
About Paige Shirley
Paige Shirley is the Marketing Manager for Mobility Marketing at TELUS in Calgary, Alberta, Canada, with a background in psychology and extensive experience in influencer marketing and retail communications.
Company: TELUS
Paige Shirley currently holds the position of Marketing Manager, Mobility Marketing at TELUS, a leading communications and information technology company. Based in Calgary, Alberta, Canada, her role involves overseeing marketing initiatives within the company's mobility segment. Her responsibilities include developing and executing marketing strategies to promote TELUS's mobility products and services.
Previous Experience: Marketing Specialist at TELUS
Before her current role, Paige Shirley worked as a Marketing Specialist in Mobility Marketing at TELUS. She served in this capacity for 9 months from 2020 to 2021, also in Calgary, Alberta. In this role, she assisted in the execution of marketing campaigns and initiatives aimed at boosting the company's presence in the mobile communications market.
Previous Experience: Communications Expert at Swimco
From 2017 to 2020, Paige Shirley worked at Swimco as a Communications Expert. During her three-year tenure in the Calgary, Canada Area, she was responsible for managing the company’s internal and external communications. Her expertise in retail communications significantly contributed to the company’s brand presence and customer engagement strategies.
Education and Expertise
Paige Shirley holds a Bachelor’s Degree in Psychology with a minor in Business from the University of Victoria, where she studied from 2012 to 2016. Her background in psychology informs her marketing strategies, allowing her to effectively understand and influence consumer behavior. Paige specializes in influencer marketing and retail communications, leveraging her skills in social media and content strategy to build strong brand relationships and drive marketing campaigns.
Skills and Specializations
Paige Shirley is skilled in various aspects of marketing, including social media strategy, content strategy, copywriting, and brand and partner relations. She has experience working both in agency environments and in-house marketing roles, which gives her a well-rounded perspective. Her background in psychology allows her to develop marketing strategies that resonate with target audiences. Additionally, she focuses on building connections and fostering engagement through her work, making her a versatile and impactful marketing professional.