Prerna Malik
About Prerna Malik
Prerna Malik is a Business Analyst II at TELUS in Vancouver, British Columbia, Canada, with a background in data analytics and economics.
Company
Currently, Prerna Malik works at TELUS in Vancouver, British Columbia, Canada. She holds the role of Business Analyst II. Her previous roles at TELUS include serving as a Data Analyst from 2022 to 2023, covering a period of eight months in the same city. TELUS is a major telecommunications company known for providing diverse communication solutions and services.
Education and Expertise
Prerna Malik has a solid educational background in economics and data analytics. She earned a Post Degree Diploma in Data Analytics from Langara College, where she studied from 2019 to 2021. Before that, she completed both her Master of Arts and Bachelor of Arts (Honors) in Economics at Kurukshetra University, spanning from 2013 to 2018. Additionally, she completed her high school education in Accounting and Finance at Arya Girls Public School from 2011 to 2013.
Professional Background
Before her current position at TELUS, Prerna Malik worked in various roles across different companies. She was a Data Analyst at TELUS prior to her promotion. She also served as a Service and Tech Consultant at Rogers Communications from 2021 to 2022. In 2020, she contributed as a Health and Safety Hero at Langara College. Earlier in her career, she worked as an Administrative Assistant at Turning Point Studies Consultants Pvt Ltd in India from 2018 to 2019.
Achievements
During her career, Prerna Malik has accomplished several notable achievements. She developed a data visualization dashboard using Tableau that enhanced the marketing team's decision-making. She conducted consumer behavior analysis with Google Analytics, leading to a 15% rise in customer retention rates. Malik implemented machine learning models predicting customer churn, reducing the rate by 10%. She also integrated SQL databases with Power BI for real-time reporting, led a team in this endeavor, and mentored junior analysts in Python and R. Additionally, she automated data extraction processes with Beautiful Soup, cutting manual data collection by 30%.
Data-Driven Strategy Presentation
In 2023, Prerna Malik presented her findings on data-driven strategies at the TELUS Business Analytics Summit. This presentation highlighted her expertise in leveraging data analytics to inform and develop business strategies, solidifying her role as a key player in TELUS's analytics team.