Richard Willcox
About Richard Willcox
Richard Willcox is the Senior Marketing Intelligence Manager at TELUS in Vancouver, Canada, with over 25 years of experience in consumer analysis and marketing intelligence.
Title
Richard Willcox is currently the Senior Marketing Intelligence Manager at TELUS in the Vancouver, Canada Area. He has been in this role after previously serving as the Marketing Intelligence Manager at the same company from 2015 to 2018.
Company
TELUS is the company where Richard Willcox currently works. Located in the Vancouver, Canada Area, TELUS is a telecommunications company that provides a wide range of communication products and services. Richard plays a significant role in marketing intelligence at the company.
Previous Roles and Experience
Richard Willcox has a diverse background in consumer analysis and marketing intelligence. Before his current role at TELUS, Richard worked for eight years as Senior Research Associate at TNS Canada in Vancouver. He also served as Consumer Insight Director at TNS UK for four years, as Category Analyst Manager at Safeway for three years, and as Retail Analyst at Elf Oil for two years, all in London, United Kingdom. Additionally, he worked as Distribution Analyst at Debenhams for two years.
Education and Expertise
Richard Willcox studied at The University of Kent, where he completed Bachelor's Degrees in both Economics and Politics and Government from 1992 to 1995. He also attended Crown Woods from 1990 to 1992. With over 25 years of experience, he specializes in consumer analysis and marketing intelligence, focusing on understanding consumer decision-making processes and generating actionable insights.
Professional Focus and Achievements
Throughout his career, Richard Willcox has worked with some of the world's leading brands to produce valuable consumer insights. He is dedicated to empowering marketers, retailers, brands, and category managers with actionable data that can drive better decision-making and improved market strategies. His global experience spans across various markets and industries.