Rob Lacroix
About Rob Lacroix
Rob Lacroix is the Director of Business Strategy Development at TELUS Communications in Vancouver, British Columbia, Canada, with over 15 years of experience in various leadership roles at the company.
Professional Experience in Business Strategy Development
Rob Lacroix currently holds the role of Director of Business Strategy Development at TELUS Communications in Vancouver, British Columbia, Canada. In this position, he focuses on analytics optimization and holistic process improvement. He collaborates closely with the Customer Experience Enablement and Strategy & Development teams to deploy strategic program initiatives that enhance overall business performance.
Previous Roles at TELUS Communications
Rob Lacroix has over 15 years of experience with TELUS Communications, having held various leadership roles. His positions included Interim Vice President of Consumer Operations from 2016 to 2017, Director of Consumer Operations from 2008 to 2013, and Operations Manager from 2004 to 2007. His extensive tenure has allowed him to contribute significantly to the company's operations and strategy initiatives.
Experience at Intuit
Before joining TELUS, Rob Lacroix worked at Intuit in Mountain View, California, United States. He served as a Personal and Corporate Tax Analyst from 1996 to 1997 and as a Senior Support Manager from 1996 to 2003. His roles at Intuit spanned over seven years and involved significant responsibilities in tax analysis and support management.
Early Career and Accounting Background
Rob Lacroix began his career at Gardiner Karbani & Audy Chartered Accountants as an Accountant from 1995 to 1996. He later transitioned into the role of Sales and Client Services Manager. With his background in accounting and commerce from the University of Alberta, where he earned a Bachelor of Commerce degree in Accounting from 1991 to 1994, Rob has a solid foundation in financial analysis and client management.
Education and Academic Background
Rob Lacroix studied Accounting at the University of Alberta, where he earned a Bachelor of Commerce degree from 1991 to 1994. This academic background has provided him with a strong foundation in financial and business principles, which he has utilized throughout his career in various roles related to accounting, business strategy, and operations management.