Robbin Simao
About Robbin Simao
Robbin Simao is a Senior Brand Manager at Telus Brand Office in Vancouver, British Columbia, Canada, with extensive experience in brand management, marketing communications, and crisis communications.
Current Role at Telus
Robbin Simao currently holds the position of Senior Brand Manager at the Telus Brand Office in Vancouver, British Columbia, Canada. This role involves overseeing brand strategy, development, and execution, ensuring consistency and alignment with the company's overall vision. Robbin's work at Telus focuses on enhancing brand presence and customer engagement, leveraging their extensive experience in marketing communications.
Previous Experience at Telus
Before becoming the Senior Brand Manager, Robbin worked as a Marketing Communications Manager at the Telus Brand Office from 2013 to 2016 in Vancouver, British Columbia, Canada. During this tenure, Robbin was responsible for managing marketing communications strategies, developing promotional campaigns, and building strong relationships with internal stakeholders to support brand growth.
Career at The University of British Columbia
Robbin Simao has a vast and varied background spanning several roles at The University of British Columbia. From 2008 to 2013, they served as the University Brand Manager, focusing on re-branding initiatives and strategic communication projects. Prior to this, Robbin was the Manager of Integrated Marketing Communications from 2006 to 2008, and a Communications Manager from 2002 to 2006. These roles involved developing comprehensive marketing plans, managing sponsor relations, and overseeing crisis communications.
Early Career Roles
In the early stages of their career, Robbin Simao held numerous positions that helped shape their expertise in communications and brand management. Notable roles include working at Statistics Canada as a Senior Communications Officer during the 2001 National Census, and at Nature's Path Foods as a Media Relations Officer and Project Manager from 2001 to 2002. Additionally, Robbin was an Account Coordinator at National Public Relations in Montréal from 2000 to 2001, and a Fire Information Officer and Spokesperson at the BC Forest Service from 1999 to 2001.
Passion and Expertise
Robbin Simao has demonstrated a consistent passion for rallying colleagues, customers, and partners around inspired brand concepts. This is evident through their work on building ambassador programs, training team members, and navigating significant brand transitions such as the evolution of the TELUS brand identity. Robbin's background in sponsor relations, crisis communications, and re-branding projects underscores their comprehensive skill set in marketing communications. Outside of work, Robbin is passionate about travel, volunteerism, and social purpose, and enjoys motivating teams to put good work into action.