Roseanne Ida
About Roseanne Ida
Roseanne Ida is a Senior Marketing Manager at TELUS in Toronto, Ontario, Canada, with extensive experience in marketing and sales strategy roles at BMO Financial Group and TD.
Company
Roseanne Ida is currently employed at TELUS as a Senior Marketing Manager. TELUS is a well-known national telecommunications company headquartered in Toronto, Ontario, Canada.
Title
Roseanne Ida holds the title of Senior Marketing Manager at TELUS. Her role involves overseeing various marketing strategies and initiatives within the company.
Education and Expertise
Roseanne Ida has a comprehensive educational background including an MBA 1st Class Degree from the Goodman School of Business at Brock University, achieved in 2006. She also holds a BBA from Brock University, completed in 2002, and a BA (Honours) from Queen's University, earned in 2000. Her education equips her with a strong foundation in business and marketing.
Professional Experience at BMO Financial Group
Roseanne Ida worked at BMO Financial Group from 2015 to 2021. During her tenure, she held various positions including Marketing Manager - Mass Acquisition BMO InvestorLine, Marketing Manager - Lifecycle Marketing, and Marketing Manager - Telemarketing Channels. She led a successful lifecycle marketing campaign for BMO Investorline, SmartFolio, and Advice Direct. Additionally, she developed a telemarketing strategy that boosted customer acquisition by 15%.
Previous Roles at TD
Before her roles at BMO, Roseanne Ida worked at TD from 2011 to 2015 in several capacities including Manager, Sales Strategy & Planning/Outbound Sales, Manager, Strategic Initiatives, and Relationship Manager. She played a pivotal role in planning and executing outbound sales initiatives, resulting in a 10% increase in sales. She also managed a team at TD Waterhouse Discount Brokerage, improving customer service and satisfaction.