Sam Luu
About Sam Luu
Sam Luu is a Senior Strategy Manager at TELUS in the Greater Toronto Area, Canada, with an MBA from the University of Toronto - Rotman School of Management and a Bachelor of Applied Science from the University of Waterloo.
Title
Sam Luu holds the position of Senior Strategy Manager at TELUS in the Greater Toronto Area, Canada.
Education and Expertise
Sam Luu studied at the University of Waterloo, earning a Bachelor of Applied Science (B.A.Sc.) in Electrical, Electronics and Communications Engineering. Later, he attended the University of Toronto - Rotman School of Management, where he achieved an MBA from 2009 to 2012. His academic background provides a strong foundation in both technical engineering and business management.
Financial Modeling for 5G Spectrum Auction
In 2021, Sam Luu led the financial modeling of spectrum value for the 5G spectrum auction assets. This role involved creating detailed financial projections and analyses to determine the value of the spectrum, aiding TELUS in making informed decisions during the auction process.
Spectrum Asset Acquisitions
Sam Luu played a critical role in co-leading spectrum asset acquisitions valued over $2.9 billion. These acquisitions were conducted through three public auctions and several private transactions, significantly bolstering TELUS's spectrum holdings and capacity.
Contributions to Radio Standards and Regulatory Policy
Sam Luu contributed to the development of radio standards and technical studies for mobile and fixed spectrum bands in cooperation with ISED and RABC. Additionally, he was involved in developing responses and advocacy positions to influence regulatory policy. His efforts helped achieve a structural reduction of licensing fees in 2019, benefiting TELUS and the telecommunications industry.