Samantha Cheng
About Samantha Cheng
Samantha Cheng is a Marketing Communications Manager at TELUS in Vancouver, British Columbia, Canada. She has a diverse background in marketing and communications, with experience in social media, digital strategy, and content writing.
Current Role at TELUS
Samantha Cheng is currently serving as a Marketing Communications Manager at TELUS in Vancouver, British Columbia, Canada. In this role, she manages a team of marketing professionals, executing integrated marketing campaigns. Samantha has developed and implemented a comprehensive social media strategy for the company, leading to a significant increase in online engagement. She also led the rebranding initiative for a major product line, which encompassed new messaging, visual identity, and marketing materials. Additionally, Samantha has organized and hosted several successful marketing events and webinars, drawing numerous industry professionals and potential clients.
Previous Roles at Rethink
Samantha Cheng has held several positions at Rethink in Vancouver, British Columbia, Canada. She worked as an Analyst for 6 months in 2021. Prior to that, she served as an Amplification Coordinator from 2019 to 2021. In 2019, Samantha also held the roles of Influencer Specialist for 3 months and Digital Strategy Intern for 3 months. During her tenure at Rethink, Samantha gained valuable experience in digital strategy, influencer marketing, and campaign amplification.
Early Career and Internships
Samantha Cheng launched her career with various roles including Advertising Intern at blink - content marketing in 2016 and Social Media Coordinator at WRASA in White Rock for 5 months in 2015. She also held internships at UBC Recreation as Digital Communications Director from 2016 to 2018, Young Women in Business (YWiB) as Brand Strategist from 2015 to 2017, and Forum for Women Entrepreneurs (FWE) BC as an Intern from 2015 to 2016.
Educational Background
Samantha Cheng's educational background includes studying Psychology at The University of British Columbia, where she earned a Bachelor's Degree from 2014 to 2018. She also completed a Certificate in Marketing from the University of Pennsylvania - The Wharton School in 2016. Additionally, Samantha achieved a certification in Digital Marketing from Epicentr Academy in 2015, enhancing her expertise in marketing strategies and digital communications.