Samantha Finkelstein
About Samantha Finkelstein
Samantha Finkelstein is a Sr. Marketing Communications Manager at TELUS, with extensive experience in integrated marketing communications and a strong focus on customer-centric campaigns.
Current Position at TELUS
Samantha Finkelstein is currently serving as the Sr. Marketing Communications Manager for Masterbrand at TELUS in the Toronto, Canada Area. In this role, she oversees the strategic direction and execution of the company's master brand marketing initiatives. She collaborates with various internal departments and external agencies to ensure cohesive and effective communication strategies.
Previous Experience at Tim Hortons
Samantha Finkelstein worked at Tim Hortons as the Sr. Manager of Integrated Marketing Communications from 2019 to 2020. During her tenure, she was responsible for the coordination and integration of various marketing communication strategies aimed at enhancing the brand's presence and engagement with customers in the Toronto, Canada Area.
Educational Background
Samantha Finkelstein completed her Honours Bachelor of Arts in Communication Studies (Co-op) at Wilfrid Laurier University from 2008 to 2012. Her educational foundation in communication studies has been instrumental in developing her strategic communication skills, which she has applied throughout her professional career.
Achievements in Marketing
Throughout her career, Samantha Finkelstein has been recognized for her innovative marketing strategies and leadership. She led the strategic development and execution of TELUS' #MillionHours campaign, which won the Communitas Award for Excellence in Community Service Marketing in 2018. Additionally, she achieved top 3 in Canada at the Cannes Young Lions Marketing competition in 2016 and won Silver and Bronze Media Innovation Awards in 2017 for the Kijiji Ad Buy Integration with TELUS' Customers First campaign.
Multi-channel Marketing Experience
Samantha Finkelstein has extensive experience managing diverse marketing communications programs and projects, focusing on customer-centric campaigns. Her expertise spans direct response, CRM, mass media, digital, social, and experiential channels. She utilizes customer data to deliver communication insights and continuously tests new approaches to measure the impact and effectiveness of her marketing messages.