Samantha Moses
About Samantha Moses
Samantha Moses is a Sr. Marketing Communications Manager at TELUS in Toronto, Canada, with extensive experience in integrated marketing and communications.
Current Role at TELUS
Samantha Moses is currently serving as the Senior Marketing Communications Manager; Masterbrand at TELUS in the Toronto, Canada Area. In this role, she focuses on managing and leading marketing communications strategies and initiatives. Her responsibilities include the development and execution of campaigns aimed at bolstering the Masterbrand positioning of TELUS. Samantha collaborates with various internal departments and external partners to deliver these initiatives effectively.
Past Experience at Tim Hortons
From 2019 to 2020, Samantha Moses held the position of Senior Manager, Integrated Marketing Communications at Tim Hortons in the Toronto, Canada Area. During her one-year tenure, she was responsible for overseeing integrated marketing communications strategies. This role involved coordinating among various teams to ensure cohesive messaging across all media and marketing channels.
Career Progression at TELUS
Samantha Moses has had an extensive career at TELUS, serving in multiple roles with increasing responsibility over the years. She worked as a Marketing Communications Specialist: Branding Specialist in 2011 for three months, followed by a seven-month stint as a Marketing Communications Specialist: Mass Advertising Specialist in 2013. She then moved on to become a Marketing Communications Specialist and Manager; Direct Marketing and CRM from 2013 to 2015. From 2015 to 2019, she served as Marketing Communications Manager; Mass Advertising, CI Strategy and Project Lead. Throughout these roles, Samantha focused on customer-centric communications strategies and multi-channel marketing approaches.
Achievements and Awards
Samantha Moses has earned several accolades for her work in marketing communications. Notably, she led the strategic development and execution of TELUS' #MillionHours campaign, which won the Communitas Award for Excellence in Community Service Marketing in 2018. She also achieved a top 3 ranking in Canada at the Cannes Young Lions Marketing competition in 2016. Additionally, Samantha received Silver and Bronze Media Innovation Awards in 2017 for the Kijiji Ad Buy Integration with TELUS for the Customers First campaign.
Educational Background and Skills
Samantha Moses holds an Honours Bachelor of Arts in Communication Studies (Co-op) from Wilfrid Laurier University, where she studied from 2008 to 2012. Her strong educational background in communication studies complements her practical experience in marketing communications. Samantha is well-versed in utilizing customer data to generate communication insights and is adept at continuous testing approaches in multi-channel marketing. She is also skilled in managing relationships with internal departments, such as product marketing and legal, as well as with external creative agencies and partners.