Sarah Dickson
About Sarah Dickson
Sarah Dickson is the Manager of Growth: Acquisition & Base Management, Exclusive Partner Program at TELUS in Toronto, Ontario, Canada.
Current Title and Role at TELUS
Sarah Dickson currently holds the position of Manager - Growth: Acquisition & Base Management, Exclusive Partner Program at TELUS. Operating out of Toronto, Ontario, Canada, she is responsible for driving customer acquisition and enhancing base management strategies within the Exclusive Partner Program. Her role encompasses the development and implementation of strategies that aim to significantly boost new customer sign-ups while also improving customer retention rates.
Previous Roles at TELUS
Sarah Dickson has held multiple roles at TELUS over the years, showcasing her versatility and growth within the company. From 2019 to 2021, she served as the Manager - Customer Experience & Innovation for Public Mobile. Prior to that, in 2018, she was the Senior Marketing Manager - Customer Base Management at Koodo Mobile for 11 months. Furthermore, she was the Marketing Manager - Customer Base Management from 2016 to 2018 and a Marketing Specialist in the Marketing Development Program from 2014 to 2016.
Early Career Experience
Before her extensive tenure at TELUS, Sarah Dickson worked at Nissan Motor Company as a Marketing Intern for Infiniti in 2013. During her 3-month internship in Mississauga, Ontario, she gained valuable marketing experience that would later contribute to her successful career in the telecommunications industry.
Educational Background
Sarah Dickson completed her Bachelor of Arts, Honours Business Administration (HBA) at the Ivey Business School at Western University. Her educational journey also included studies at the University of Western Ontario from 2010 to 2014. Prior to her university education, she attended Oak Bay High School from 2005 to 2010.
Professional Achievements
Throughout her career at TELUS, Sarah has led several key initiatives. She spearheaded the launch of a new customer acquisition strategy for the Exclusive Partner Program, which significantly increased new customer sign-ups. Additionally, she developed and implemented a base management plan that improved customer retention rates. Sarah is also known for integrating innovative marketing technologies to enhance customer experience within the program.