Sarah Howell
About Sarah Howell
Current Role at TELUS
Sarah Howell currently serves as the Manager of Marketing for the New Growth Market at TELUS in the Calgary, Canada area. In this role, she manages a $1.2 million marketing budget, overseeing all investments, vendor payments, and negotiations. Sarah is responsible for driving the integrated marketing communications strategy for the Canadian market. Her approach incorporates overall category growth drivers, consumer insights, the competitive landscape, customer journey stages, and financial objectives.
Experience at 3M
Before joining TELUS, Sarah Howell gathered extensive experience at 3M. She served as Marketing Communications Manager for Home Care and Consumer Health Care from 2014 to 2018 in London, Canada. Prior to that, she held the role of Digital Advertising & Social Media Specialist for 3M Corporate Marketing from 2012 to 2014. Her responsibilities included executing digital marketing strategies and enhancing the brand's online presence across various platforms.
Educational Background
Sarah Howell holds a Bachelor of Commerce (BCom) degree from Nipissing University, which she obtained from 2011 to 2013. Additionally, she studied Advanced Business Marketing at Fanshawe College from 2007 to 2010, where she achieved an Advanced Business Marketing diploma. Her formal education has been instrumental in shaping her marketing expertise.
Marketing Expertise
Sarah Howell has a diverse background in marketing across different sectors, including Consumer Packaged Goods (CPG), Business-to-Business (B2B), and Telecommunications. Her comprehensive understanding of various marketing environments allows her to execute effective strategies tailored to the unique needs of these sectors. This versatility makes her a valuable asset in her current position at TELUS.