Shael R. Greenberg
About Shael R. Greenberg
Shael R. Greenberg is the Senior Manager of Content Acquisitions & Programming at TELUS, based in Toronto, Canada.
Current Role at TELUS
Shael R. Greenberg is the Senior Manager, Content Acquisitions & Programming at TELUS in the Toronto, Canada Area. In this role, Greenberg leads the programming and content rights strategy for TELUS PRESENTS, the company's proprietary subscription video on demand (SVOD) service. He is responsible for strategizing and negotiating complex content licensing agreements with linear broadcasters, studios (TVOD), SVODs, and OTT services on a global scale.
Former Positions at CBC/Radio-Canada
Shael Greenberg has held multiple managerial roles at CBC/Radio-Canada in Toronto, Canada Area. From 2016 to 2018, he served as Manager, Research-Media Solutions, where he led research initiatives to enhance media solutions. From 2015 to 2018, he was Manager, Revenue Research, focusing on revenue-related research to support business decisions and growth strategies.
Experience at Airtime Television Sales
Shael Greenberg worked at Airtime Television Sales for over a decade. From 2004 to 2014, he was the Director of Research and Marketing, overseeing research and marketing operations. Prior to that, between 2002 and 2004, he served as a Research Analyst/Account Executive, contributing to client engagements and account management.
Early Career in Media and Marketing
Greenberg has diverse experience in media and marketing. From 2001 to 2002, he worked in New Business Development at CHUM Television. At NOW Magazine, he was a Display Marketing Representative from 1999 to 2001. His career began at Power 88.5, where he worked as an Account Executive from 1998 to 1999.
Educational Background
Shael R. Greenberg studied at Western University. This academic foundation has supported his extensive career in media acquisitions, programming, and marketing.