Sharon Mejia
About Sharon Mejia
Sharon Mejia is the Manager of Multicultural Marketing at TELUS in Toronto, with over 20 years of experience in Canadian multicultural marketing, media production, and business development.
Current Role at TELUS
Sharon Mejia is currently the Manager of Multicultural Marketing at TELUS. She took on this role on July 1, 2021. In this position, Sharon leverages her extensive experience to understand and engage with Canada's diverse ethnic segments. Her responsibilities include developing and implementing marketing strategies that resonate with multicultural audiences. Located in Toronto, Ontario, Sharon’s role focuses on driving client relations, media production, and business development initiatives to enhance TELUS's presence within multicultural communities.
Previous Experience at Ethnic Channels Group
Before joining TELUS, Sharon Mejia worked at Ethnic Channels Group in various capacities. From 2018 to 2021, she served as the Vice President of Affiliate Sales in Markham, Ontario. In this role, she was responsible for overseeing sales strategies and managing client relationships. Prior to this, from 2014 to 2018, Sharon was the Special Projects Manager at the same organization. Her work focused on the execution of targeted projects aimed at expanding the company's reach and influence within ethnic communities.
Career at TLN Media Group
Sharon Mejia's career includes a lengthy tenure at TLN Media Group, from 2006 to 2014. As a Producer and Field Reporter, she was involved in creating and disseminating content that catered to a culturally diverse audience. This role allowed her to hone her skills in media production and reporting, providing her with a strong foundation in understanding and addressing the needs of multicultural viewers.
Educational Background
Sharon Mejia pursued her higher education at Centennial College, where she studied Television and earned a Diploma in Broadcasting from 1999 to 2001. This educational background equipped her with the technical skills and theoretical knowledge required for a career in media production and broadcasting. Prior to her college education, Sharon attended Winston Churchill High School from 1991 to 1997.
Expertise in Multicultural Marketing
With over 20 years of experience, Sharon Mejia has developed a deep understanding of Canadian multicultural ethnic segments. Her expertise spans across marketing, client relations, media production, and business development. Sharon is highly skilled in coaching and guiding teams, ensuring that marketing strategies and initiatives are effectively executed to meet the diverse needs of multicultural communities. Her extensive experience and strategic approach make her a valuable asset in the field of multicultural marketing.