Sheri Smith
About Sheri Smith
Sheri Smith is the Senior Strategy Manager for Marketing, Strategy & Data Insights at TELUS in Kelowna, British Columbia, Canada, with over 20 years of experience in various roles within the company.
Title
Sheri Smith holds the position of Senior Strategy Manager specializing in Marketing, Strategy & Data Insights at TELUS in Kelowna, British Columbia, Canada.
Current Role at TELUS
Sheri Smith currently serves as the Senior Strategy Manager, focusing on Marketing, Strategy & Data Insights at TELUS. Her role involves leveraging data-driven strategies to enhance marketing effectiveness and drive business growth. Based in Kelowna, British Columbia, she plays a crucial part in steering the strategic direction of the company’s marketing initiatives.
Previous Roles at TELUS
Sheri Smith has held multiple roles at TELUS over the past two decades. These include Senior Financial Analyst - Strategy Planning and Competitive Intelligence (2019-2021), Marketing Manager – Mobile and Home Enablement (2016-2019), Marketing Manager – Small Business Solutions (2014-2016), Marketing Manager – Consumer Loyalty & Retention (2010-2014), Program Development Specialist – Loyalty & Retention (2006-2010), Channel Support Analyst (2002-2006), and Accounting Representative (2000-2002). Her extensive experience at TELUS has provided her with a comprehensive understanding of the company's operations and strategic objectives.
Education and Professional Development
Sheri Smith studied Business Administration with an Accounting Major at the College of the Rockies. She has also completed various courses and modules in areas such as Negotiations, Influencing without Authority, Powerful Communications, and Project Management. Additionally, she participated in the Women's Executive Network (WXN) Mentorship Program, further enhancing her leadership and strategic capabilities.
Experience in Loyalty and Retention Programs
Sheri Smith has a notable background in loyalty and retention programs, with a total of 8 years dedicated to these areas at TELUS. She worked as a Marketing Manager – Consumer Loyalty & Retention and as a Program Development Specialist – Loyalty & Retention. Her expertise in these roles has significantly contributed to TELUS' efforts to enhance customer loyalty and retention.
Versatile Career Path
Throughout her career at TELUS, Sheri Smith has demonstrated versatility and adaptability. She has transitioned from financial analysis to strategic marketing and data insights, illustrating her ability to handle diverse responsibilities. Her experience spans competitive intelligence, small business solutions, mobile and home enablement, and consumer loyalty, showcasing her broad expertise in various market segments.