Sonia Baldassarre
About Sonia Baldassarre
Sonia Baldassarre is a Senior Program Manager in AI Data & Analytics at TELUS with over 15 years of experience in the telecommunications industry and a background in project management, strategic program management, and fitness instruction.
Current Role as Senior Program Manager at TELUS
Sonia Baldassarre is currently a Senior Program Manager at TELUS, focusing on AI Data & Analytics. In this role, she leads various initiatives that utilize artificial intelligence to derive insights from data, enhancing the operational efficiency of the company. Her extensive experience in data analytics and program management positions her as a pivotal figure in TELUS's ongoing efforts to integrate advanced technological solutions in their operations.
Previous Experience at TELUS
Before her current role, Sonia held several positions at TELUS. She was the Manager of the Data Insights Team for four months in 2021, where she spearheaded key projects aimed at leveraging data for strategic advantage. Prior to that, she served as Manager of Performance Analysis for seven months, focusing on optimizing performance metrics to improve business processes. Additionally, she briefly worked as a Performance Analysis Consultant in early 2020.
Project Management and Strategic Roles at Bell
Before joining TELUS, Sonia Baldassarre accumulated significant experience at Bell. She served as the Senior Manager of the Project Management Office from 2015 to 2018, where she oversaw multiple high-impact projects. Her earlier roles at Bell included Associate Director of Strategic Program Management, Project Manager for the Greenfield Fiber program, and Manager of Operations Capital Finance & Planning. These roles equipped her with a robust skill set in project management and strategic planning.
Educational Background in Engineering
Sonia Baldassarre holds a Bachelor of Engineering (B.Eng.) degree from the University of Toronto, which she completed over five years from 2002 to 2007. This educational foundation has been instrumental in her career, providing her with the technical and analytical skills needed to excel in the telecommunications industry. She also attended the Ontario Science Centre's 'OAC Year' program, further sharpening her academic and problem-solving capabilities.
Experience as a Fitness Instructor
In addition to her corporate roles, Sonia is a Group Fitness Instructor at Les Mills, teaching classes such as BodyAttack, GRIT, and BodyCombat in the Toronto, Canada area. Her involvement in fitness demonstrates her commitment to a well-rounded professional and personal life. She also worked as a Management Consultant at Resilience Fitness from 2018 to 2020, focusing on business strategy and operations.