Soobia Sana

Soobia Sana

Director Commerce Enablement & Retail Innovation @ TELUS

About Soobia Sana

Soobia Sana is the Director of Commerce Enablement & Retail Innovation at TELUS in Toronto, Ontario, Canada, where she leads the evaluation of new business opportunities and the development of systems strategy.

Company

Soobia Sana is currently employed at TELUS, a major telecommunications company in Canada. She works at the TELUS office located at 25 York Street, Toronto, Ontario, Canada.

Title

Soobia Sana holds the title of Director - Commerce Enablement & Retail Innovation at TELUS. Previously, she served as Director - Channel Experience Programs at TELUS from 2019 to 2020 in Toronto.

Education and Expertise

Soobia Sana graduated from the Schulich School of Business, York University, earning a Bachelor's Degree in Business Administration and Management. Her academic tenure spanned from 2002 to 2006. Her expertise in business administration supports her roles at TELUS, particularly in commerce enablement and retail innovation.

Background

Since January 2021, Soobia Sana has been leading the end-to-end delivery of commerce capabilities across all TELUS product lines and business segments. Her role involves creating digital solutions to ensure operational excellence in stores and identifying best-in-class network infrastructure and hardware technology.

Achievements

In her capacity as Director - Commerce Enablement & Retail Innovation at TELUS, Soobia Sana is responsible for evaluating new business opportunities related to customer experience innovation. She develops the systems strategy and capital roadmap for the company. Additionally, she has pioneered initiatives aimed at enhancing TELUS' retail capabilities by delivering innovative digital standards and solutions.

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