Sophie Wong
About Sophie Wong
Sophie Wong is a Senior Product Manager, Acquisition and Growth at TELUS in Toronto, Ontario, Canada. She has extensive experience in marketing and business development, having worked at Audi Canada, OLG, and other organizations, and holds multiple academic qualifications in business and marketing.
Current Position at TELUS
Sophie Wong is currently serving as a Senior Product Manager, Acquisition and Growth at TELUS in Toronto, Ontario, Canada. In this role, she oversees strategies aimed at customer acquisition and growth. A significant part of her job involves leading cross-functional teams to execute new customer acquisition strategies. Notably, one of her initiatives led to a 15% increase in new customer sign-ups within the first quarter.
Previous Experience at Audi Canada
From 2019 to 2021, Sophie Wong worked at Audi Canada as the Marketing Manager, CRM and Analytics. During her tenure, she developed and launched a digital marketing campaign that boosted CRM engagement by 20%. Her work was pivotal in enhancing customer relations and leveraging analytics to inform marketing decisions.
Educational Background
Sophie Wong has a rich educational background. She holds an Honours International Bachelor of Business Administration, specializing in Marketing, from York University's Schulich School of Business. She also completed a Digital Marketing Management Certificate from the University of Toronto. Additionally, Sophie attended ESSEC Business School for an exchange program, achieving a Bachelor of Business Administration (B.B.A.). Her foundational studies were completed at Trinity College School (TCS), where she earned a Bachelor of Business Administration.
Industry Contributions
Sophie Wong has made significant contributions to the marketing industry. She presented a keynote speech on digital marketing trends at the 2022 Canadian Marketing Association Conference. Furthermore, she published an article on growth hacking strategies in the Journal of Digital Marketing in 2021. Sophie also holds a certification in Advanced Data Analytics from the University of Toronto.
Volunteer Mentorship
Beyond her professional achievements, Sophie Wong actively volunteers as a mentor for young professionals. Through the Toronto Marketing Association's mentorship program, she provides guidance and support to emerging marketers, sharing her extensive knowledge and experience in the field.