Stephen Book
About Stephen Book
Stephen Book is the Manager of Strategy and Competitive Intelligence at TELUS, with a diverse background in marketing communications, client experience, and competitive intelligence.
Current Role at TELUS
Stephen Book currently works at TELUS in the role of Manager, Strategy and Competitive Intelligence. He has been with TELUS since March 2021, and is based in the Toronto, Canada Area. His responsibilities likely include overseeing strategic planning, conducting competitive market assessments, and developing actionable insights to drive business decisions.
Professional Experience at Xerox
Stephen Book has extensive experience with Xerox, where he held several managerial positions. From 2017 to 2018, he worked as Manager, Business Intelligence & Customer Insights. From 2013 to 2016, he was Manager, Client Experience. Additionally, he served as a Marketing Communications Analyst from 2011 to 2012, and as a Marketing Specialist in 2010 for four months. All these roles were based in the Toronto, Canada Area.
Education and Academic Background
Stephen Book holds an MBA from Wilfrid Laurier University, where he studied Brand Strategy and Mass Marketing Communications from 2009 to 2011. He also earned an HBA in History and Political Science from Western University, where he studied from 2004 to 2008. His academic background provides a solid foundation in both business strategy and market analysis.
Early Career and Market Analysis Expertise
Before his time at TELUS and Xerox, Stephen Book worked at Nielsen as a Market Analyst for nine months from 2012 to 2013 in Toronto, Canada Area. This role contributed to his expertise in market research and paved the way for his diverse career in competitive intelligence and customer insights.
Skills and Sector Experience
Stephen Book combines a diverse set of skills in market research, strategy, design, and illustration. His career spans both not-for-profit and business sectors, including experience in business-to-business (B2B) and business-to-consumer (B2C) markets. This multifaceted background enhances his ability to deliver comprehensive business intelligence and strategic planning.