Tara Armstrong
About Tara Armstrong
Tara Armstrong is the Team Lead for Mobility Consumer Research and Insights at TELUS, where she manages research initiatives and oversees a team of six researchers.
Title
Tara Armstrong is the Team Lead for Mobility Consumer Research and Insights at TELUS.
Current Role at TELUS
Since November 2015, Tara Armstrong has been leading a team of six researchers at TELUS. She is responsible for managing research initiatives for TELUS, Koodo, and Public Mobile. Her focus areas include brand health, marketing strategy, customer journey measurement, and research related to 5G innovations and value-added services in the mobility sector. Additionally, she leads research efforts for emerging business areas such as agriculture and health within the company.
Previous Experience at GfK
From 2012 to 2015, Tara Armstrong worked as a Research Consultant at GfK. During her three-year tenure, she gained substantial experience in consumer research and market insights, contributing to various client projects and initiatives.
Previous Experience at Ipsos
Tara Armstrong served as a Research Manager at Ipsos from 2006 to 2012. Over her six years with the company, she played a critical role in managing research projects, providing insights, and supporting the development of client strategies.
Education and Expertise
Tara Armstrong holds a Master of Arts in Political Science from Wilfrid Laurier University, completed in 2005. She also earned an Honours BA in Political Science from the same institution. Her academic background has equipped her with strong analytical and research skills, which she has applied throughout her professional career.