Tina Ciotti
About Tina Ciotti
Tina Ciotti is a Visual Merchandising Strategy & Execution professional at TELUS and the Creative Director & Lead Experience Maker at Fancy Fête Events in Toronto, Canada.
Current Roles at TELUS and Fancy Fête Events
Tina Ciotti is currently serving as the Visual Merchandising Strategy & Execution lead for Canada at TELUS. Additionally, she holds the position of Creative Director & Lead Experience Maker at Fancy Fête Events in the Toronto, Canada Area. In these roles, Tina is responsible for developing and implementing visual merchandising strategies, as well as orchestrating creative event experiences.
Professional Experience and Career Highlights
Tina has accumulated extensive experience in the visual merchandising industry. She served as Manager of Merchandising & Store Performance - Canada at Garbo Group Inc from 2014 to 2015 and as National Merchandising Manager at the same company from 2011 to 2014. Before that, she was Regional Visual Manager - Ontario at Joseph Mimran & Associates from 2008 to 2011 and Showroom Visual Manager at Ganz from 2007 to 2008. She began her career as a Visual Merchandising Manager at H&M from 2004 to 2006. Her roles across these companies have been focused on enhancing store performance and product presentation.
Educational Background in Merchandising and Fashion
Tina studied at George Brown College, where she completed multiple programs. She earned a Buying Certificate in Merchandising and Buying Operations in 2015, having studied for 11 months. Additionally, she achieved a Diploma in Fashion Merchandising from 2001 to 2004, which spanned a 3-year period. These academic credentials have provided her with a solid foundation in merchandising and fashion.
Key Responsibilities and Contributions
Tina's responsibilities at her current and past roles have been varied and significant. At TELUS, she is in charge of the creative and tactical development of product presentation strategies for about 760 Canadian stores. She also manages a budget of $1.2 million for national program launches and collaborates with two creative agencies for the design of large-scale national programs. Furthermore, she created and manages a national Visual Merchandising Group program to ensure proper training and awareness of upcoming directives and campaigns. Her efforts involve working closely with cross-functional teams, creative agencies, and vendors to develop presentation tools and displays that enhance customer engagement.
Achievements in Visual Merchandising and Event Planning
As the owner and operator of Fancy Fête Events, Tina has successfully overseen the creative direction of numerous high-profile events. Her work has been recognized with several editorial features and two cover pages in bridal magazines. This demonstrates her significant impact and recognition in the event planning industry, alongside her extensive experience and expertise in visual merchandising.