Tristan Retelsdorf
About Tristan Retelsdorf
Tristan Retelsdorf is the Director of Brand & Customer Marketing at TELUS and a B2B Council Member at the Canadian Marketing Association.
Title and Current Roles
Tristan Retelsdorf is the Director of Brand & Customer Marketing at TELUS. Based in Toronto, Canada, he leads various marketing strategies to enhance brand presence and customer engagement. Additionally, he serves as a B2B Council Member and a CMA Awards Judge for the Canadian Marketing Association.
Career at TELUS
Tristan Retelsdorf has built a formidable career at TELUS, starting as a Senior Product Manager for Smartphones & Unified Communications from 2012 to 2015. He then advanced to the role of Manager of Product Marketing, where he worked from 2015 to 2018. Currently, he holds the position of Director, Brand & Customer Marketing, a role in which he has led noteworthy campaigns and has been recognized for his contributions to the company.
Experience at BlackBerry
Before joining TELUS, Tristan Retelsdorf worked at BlackBerry in Waterloo, Canada. He served as a Product Analyst & Pricing Analytics Manager from 2008 to 2011, before transitioning to the role of Manager, Pricing Strategy & Modeling for eight months from 2011 to 2012. His work focused on pricing strategy and analytics, contributing to BlackBerry's market positioning during his tenure.
Education and Professional Designation
Tristan Retelsdorf studied at the University of South Australia, where he earned a Bachelor of Management (Marketing) and a Bachelor of Business (Administrative Management) in 2005. He holds the Chartered Marketer designation, underscoring his expertise in the field of marketing.
Achievements and Awards
Tristan Retelsdorf has received multiple accolades throughout his career, including being named the Gartner North American Marketer of the Year. He won the Canadian Marketing Award twice and has been a 4x TELUS Peak Performer for leadership excellence. Additionally, he was honored with the TELUS Leadership In Practice award for his significant contributions to the company. His leadership in the TELUS Pitch and #StandWithOwners marketing campaigns has also been particularly noteworthy.