Yinying Li
About Yinying Li
Yinying Li is a Sr Performance Analyst in Service Design at TELUS, with a background in both biological sciences and business analytics.
Current Job at TELUS
Yinying Li currently serves as a Senior Performance Analyst in Service Design at TELUS. She started this role in October 2022 and operates out of the Greater Toronto Area, Canada. In this capacity, she utilizes her blend of marketing analytics expertise and service design knowledge to optimize service performance and drive efficiency.
Educational Background
Yinying Li holds a Master of Business Administration (M.B.A.) with a concentration in Marketing Analytics from the Schulich School of Business at York University. She pursued this degree from 2015 to 2017. Prior to that, she achieved a Bachelor's Degree in Biology/Biological Sciences, General from Wuhan University. This academic journey has provided her with a diverse foundation in both scientific and business disciplines.
Experience in Business Analytics
Yinying Li has accumulated over a decade of experience in various analytical roles. Her career reflects a significant transformation from a scientific background in biological sciences to a focus on business analytics. Her dual-expertise in these fields allows her to approach problems with a unique analytical perspective, integrating scientific method and business strategy.
Expertise in Marketing Analytics and Service Design
Yinying Li stands out for her specialized knowledge in both marketing analytics and service design. Her role at TELUS leverages this distinctive combination, enabling her to strategically analyze and enhance service performance. With her extensive academic and professional experiences, she brings proficiency in evaluating marketing strategies and implementing efficient service designs.