Rachel Lewis
About Rachel Lewis
Rachel Lewis serves as the Vice President of Marketing and Sales at Ten Thousand Villages US, where she has worked since 2022. Previously, she held various marketing roles at notable companies including King Arthur Baking Company and The Hershey Company, demonstrating a strong background in brand management and strategic marketing.
Current Role at Ten Thousand Villages
Rachel Lewis serves as the Vice President of Marketing and Sales at Ten Thousand Villages US. She has held this position since 2022, focusing on enhancing the organization's marketing strategies and sales initiatives. Her role involves overseeing marketing campaigns and sales operations to promote fair trade products and support artisans worldwide.
Previous Experience at King Arthur Baking Company
Prior to her current role, Rachel Lewis worked at King Arthur Baking Company as Brand Director, Core from 2020 to 2022. During her tenure, she championed strategic content development to adapt to the evolving media landscape. She also developed a growth strategy for organic flour based on proprietary consumer research and sales data.
Career at The Hershey Company
Rachel Lewis has extensive experience at The Hershey Company, where she held multiple positions from 2013 to 2017. She served as Associate Brand Manager for PayDay, Senior Associate Brand Manager for Take 5, and Marketing Manager for Seasonal Innovation. Her roles involved managing brand strategies and product innovations in the competitive confectionery market.
Educational Background
Rachel Lewis holds an MBA in Marketing and Finance from Indiana University - Kelley School of Business, which she completed from 2011 to 2013. She also earned a B.A. in Media Communications from Asbury University between 2000 and 2004. Additionally, she studied International Development at the University of Kentucky, obtaining an M.A. from 2006 to 2007.
Passion for Change and Revitalization
Rachel Lewis is passionate about being a change agent, focusing on revitalizing aging non-profits and rebranding outdated brands. She believes in the importance of actionable insights to support successful marketing strategies and tactics, aiming to create impactful changes in the organizations she works with.