Mary Vallarta
About Mary Vallarta
Mary Vallarta serves as the Director of Marketing at Tender Greens, where she has worked since 2018. With a background in brand marketing and event organization, she has successfully implemented strategies that significantly enhanced brand visibility and media coverage.
Current Role at Tender Greens
Mary Vallarta serves as the Director of Marketing at Tender Greens, a position she has held since 2018. In this role, she oversees marketing strategies and initiatives aimed at enhancing brand visibility and engagement. Her leadership has contributed to the successful launch of new locations, implementing marketing strategies that have garnered significant media attention.
Previous Experience at Tender Greens
Prior to her current role, Mary Vallarta worked as the Brand Marketing Manager at Tender Greens for 10 months in 2018. During her tenure, she organized events that attracted 30-40 local influencers to new store launches, which helped to enhance the brand's visibility in the Greater Los Angeles Area.
Education and Expertise
Mary Vallarta earned her Bachelor of Arts degree from the University of California, Los Angeles, where she studied from 2004 to 2008. Her educational background has provided her with a strong foundation in marketing principles and strategies, which she has applied throughout her career in various roles.
Career Background
Mary Vallarta has a diverse professional background in marketing and retail. She has held positions at several notable companies, including Macy's West as an Assistant Buyer, Metropark as a Buyer, and BCBG Max Azria as an Associate Buyer. Additionally, she co-founded FAB Counsel, where she worked for six years, focusing on promotional and brand awareness campaigns.
Marketing Achievements
Throughout her career, Mary Vallarta has achieved significant milestones in marketing. She implemented a marketing strategy that resulted in over 4 million media impressions for new location launches. Her efforts have led to substantial media coverage in prominent publications, including Eater NY, NY Mag, and Boston Globe. She also developed a content strategy that resulted in a fourfold increase in Instagram followers within a year.