Christopher Lyon
About Christopher Lyon
Christopher Lyon is a Senior Digital Marketing Analyst at Tennant Company, where he has worked since 2018. He specializes in building and automating dashboards, managing tag systems, and leading digital marketing reporting efforts.
Work at Tennant Company
Christopher Lyon has been employed at Tennant Company as a Senior Digital Marketing Analyst since 2018. In this role, he focuses on building, standardizing, and automating dashboards using various tools including Adobe Workspace, PowerBI, Excel, and Google Data Studio. He manages tag management systems and the dataLayer structure across all company websites, implementing necessary enhancements to improve data tracking and reporting. Lyon leads the global digital marketing reporting and insights function, providing support to leadership, marketing, and product teams. He also aligns the organization on core business web metric KPIs and leads cadence reporting outputs on web metrics and product data.
Previous Experience at Thomson Reuters
Before joining Tennant Company, Christopher Lyon worked at Thomson Reuters as a Digital Analyst from 2016 to 2018. His responsibilities included analyzing digital data to inform marketing strategies. Prior to that, he served as a Solutions Account Manager at FindLaw, a part of Thomson Reuters, from 2011 to 2016. In this position, he managed client accounts and provided solutions tailored to their needs. His experience at Thomson Reuters and FindLaw provided him with a strong foundation in digital analytics and client management.
Education and Expertise
Christopher Lyon holds a Bachelor's degree in Marketing from the University of Minnesota Duluth. His educational background has equipped him with the knowledge and skills necessary for his roles in digital marketing and analytics. His expertise includes combining complex data sets from various sources to create impactful reporting and analysis. He also specializes in creating new data points and metrics that cater to region-specific reporting needs, enhancing the overall effectiveness of digital marketing strategies.
Data Management and Reporting Skills
In his current role, Christopher Lyon demonstrates strong data management skills by overseeing tag management systems and the dataLayer structure across Tennant Company's websites. He is adept at aligning the organization on key performance indicators (KPIs) related to web metrics. Lyon leads the cadence reporting outputs, ensuring that stakeholders receive meaningful insights from digital marketing efforts. His ability to automate dashboards and produce standardized reports contributes to more efficient decision-making processes within the organization.