Emily Roy
About Emily Roy
Emily Roy is a Channel Marketing Manager at Tennant Company, where she has worked since 2014. With a strong background in marketing and project management, she has designed successful initiatives for major companies across various industries.
Current Role at Tennant Company
Emily Roy serves as the Channel Marketing Manager at Tennant Company, a position she has held since 2014. In this role, she focuses on designing marketing programs that align with the customer lifecycle, aiming to produce measurable results. Her responsibilities include interfacing directly with both domestic and international clients, ensuring that marketing strategies effectively meet diverse market needs. Roy's experience in this role spans nearly a decade, during which she has developed a strong understanding of the company's objectives and target audience.
Previous Experience at Bi Worldwide
Prior to her current role, Emily Roy worked at Bi Worldwide in various capacities from 2004 to 2013. She started as a Sales Administrator, then progressed to Account Supervisor, and later served as Project Director for the Sales and Employee Performance Group. In 2013, she briefly worked as an Interactive Promotions Program Designer. Throughout her tenure at Bi Worldwide, she gained extensive experience in project management and client relations, contributing to her development as a marketing professional.
Education and Academic Background
Emily Roy has a solid educational foundation in marketing. She earned a Bachelor of Science degree in Marketing from Iowa State University - Ivy College of Business, where she studied from 2000 to 2004. Additionally, she attended Swansea University in 2003, furthering her knowledge in the field. Her academic background has equipped her with the skills necessary to excel in her marketing roles.
Skills and Leadership
Emily Roy is recognized for her strong leadership skills and commitment to service excellence. She is adept at working in fast-paced environments and leading multiple project teams. Roy utilizes a collaborative approach to manage projects, ensuring full engagement of the target audience. Her ability to lead productive concept development and brainstorming sessions has contributed to her success in designing effective marketing initiatives.
Industry Experience and Client Engagement
Emily Roy possesses a solid background across various industries, including agricultural, food/beverage, financial services, manufacturing, and retail. She has successfully designed and implemented marketing initiatives for major companies such as ADP, Bridgestone Firestone, Dr Pepper Snapple Group, MillerCoors, Moen, Pella Windows and Doors, Procter & Gamble, and USG. Her experience with these diverse clients has enhanced her ability to tailor marketing strategies to meet specific business needs.