Hugo Steep
About Hugo Steep
Hugo Steep serves as the Technology Market Development Manager for EMEA at Tennant Company, where he has worked since 2017. He has extensive experience in market development, particularly in advanced technologies and autonomous solutions, and has held various marketing roles across multiple companies throughout his career.
Current Role at Tennant Company
Hugo Steep serves as the Technology Market Development Manager for EMEA at Tennant Company. He has held this position since 2017 and is based in Eden Prairie, Minnesota. In this role, he focuses on driving market development for advanced technologies and autonomous solutions within the EMEA region. His responsibilities include positioning for an Industrial IoT, Industry 4.0, and B4B defined future, emphasizing the importance of understanding broader market trends before implementing strategies.
Previous Experience at Ingersoll Rand
Prior to his current role, Hugo Steep worked at Ingersoll Rand in various capacities. He was the HVAC Parts Portfolio Leader for Customer Services in Europe from 2013 to 2015, and he also served as the HVAC Parts Portfolio Leader for EMEIA for six months in 2013. Both roles were based in Davidson, North Carolina, where he contributed to the development of HVAC parts and solutions.
Career Background in Marketing and Management
Hugo Steep has a diverse background in marketing and management across multiple industries. He worked at Nokia as a Product Marketing Manager and Account Manager from 1999 to 2002. His experience also includes roles at Federal-Mogul, where he served as Brand Marketing Manager and Marketing Intelligence Manager for the EMEA region. Additionally, he held marketing positions at Panasonic and Kenwood Electronics Europe B.V., showcasing his extensive expertise in brand management and competitive intelligence.
Educational Background
Hugo Steep has a solid educational foundation in marketing and management. He studied at Ap Hogeschool Antwerpen, where he earned a Bachelor's degree in Economics and Communications from 1982 to 1984. He also attended Post University, focusing on Marketing and Management in 1992. In 2019, he furthered his education at Vlerick Business School, studying Leadership. This academic background supports his professional expertise in market development and strategic positioning.
Skills and Expertise
Hugo Steep possesses a range of skills relevant to his roles in technology and marketing. He has strong expertise in 360° marketing and competitive intelligence. His experience includes virtual team coordination and development, which enhances his ability to manage diverse teams and projects. His focus on understanding the 'bigger picture' before implementing strategies reflects his strategic approach to market development in the technology sector.