Kaixian Cai
About Kaixian Cai
Kaixian Cai is an experienced APAC Marketing Manager with over 12 years in B2B marketing, currently working at Integrated DNA Technologies in Singapore. He specializes in developing integrated marketing strategies and aligning regional plans with global initiatives.
Work at Integrated DNA Technologies
Kaixian Cai has served as the APAC Marketing Manager at Integrated DNA Technologies since 2019. In this role, he focuses on establishing and implementing best practices tailored to the APAC region, ensuring that marketing strategies are adapted to regional nuances. His responsibilities include developing integrated demand and lead generation programs aimed at driving pipeline growth across the APAC region.
Previous Experience at Tennant Company
Prior to his current role, Kaixian Cai worked at Tennant Company as the APAC Marketing Manager from 2016 to 2024. During his tenure, he developed and managed customer satisfaction and retention initiatives. These efforts aimed to drive customer advocacy while maximizing cross-sell and upsell opportunities within the APAC market.
Background in Marketing
Kaixian Cai has over 12 years of experience in B2B marketing. His career includes a significant position at KaVo Kerr Group as Manager of Regional Marketing from 2012 to 2015. In this role, he contributed to regional marketing strategies while gaining international experience in North America, Europe, and Asia Pacific.
Education and Expertise
Kaixian Cai holds a Master of Science in Marketing from Baruch College, where he studied from 2011 to 2012. He also earned a Bachelor of Arts in Communications and Business from Simon Fraser University, completing his studies from 2002 to 2005. His educational background supports his expertise in business strategy planning, integrated marketing communications, and market development.
Specialization in Marketing Strategies
Kaixian Cai specializes in aligning regional and local commercial plans with global initiatives. He collaborates with functional stakeholders to ensure that marketing efforts are cohesive and effective. His broad capabilities include sales management and channel development, which enhance his ability to execute results-driven integrated campaigns.