Leah Martin
About Leah Martin
Leah Martin is a Senior Marketing Specialist at Tennant Company, where she has worked since 2016. She has extensive experience in both B2B and B2C marketing, with a strong background in email marketing and project management.
Work at Tennant Company
Leah Martin has been employed at Tennant Company as a Senior Marketing Specialist since 2016. In this role, she is responsible for developing and executing marketing strategies that enhance brand visibility and drive customer engagement. Her work focuses on leveraging her extensive experience in both B2B and B2C marketing environments to support the company's objectives.
Previous Experience in Marketing
Prior to her current position, Leah Martin held several marketing roles. She worked at HID Global as a Marketing Online Programs specialist from 2014 to 2016. Before that, she was an Email Marketing Manager at North American Membership Group from 2007 to 2014. Her career also includes positions as a Marketing Specialist at New Boundary Technologies from 2003 to 2006 and as a Marketing Coordinator at Thomson West from 2006 to 2007.
Education and Expertise
Leah Martin studied at The University of Akron, where she earned a Bachelor's degree in Advertising from 2001 to 2003. She also attended the University of Wisconsin-La Crosse, studying Marketing from 1999 to 2001. Her educational background supports her expertise in HTML coding, email auditing, and the use of various Email Service Providers (ESPs) and Content Management Systems (CMS) tools.
Skills in Email Marketing
Leah Martin possesses significant skills in email marketing, including email auditing to ensure high deliverability and performance of campaigns. Her expertise in HTML coding aids in the creation and management of effective email campaigns. She has experience working with multiple Email Service Providers (ESPs), which enhances her ability to execute successful email marketing strategies.
Project Management Background
Leah Martin has a strong background in project management, particularly within the context of marketing campaigns. Her experience in managing various marketing initiatives has equipped her with the skills necessary to oversee projects from inception to completion, ensuring alignment with strategic goals.