Malisa Lieser, Mbc
About Malisa Lieser, Mbc
Malisa Lieser is a Content and Campaign Manager at Tennant Company, bringing over 15 years of experience in B2B marketing. She has held various marketing roles at companies such as Starkey Labs, FindLaw, and Bright Health, and has a strong background in content marketing and project management.
Work at Tennant
Currently, Malisa Lieser serves as the Content and Campaign Manager at Tennant Company, a role she has held since 2023. Prior to this position, she worked at Tennant Company as a Senior Marketing Communications Specialist from 2014 to 2021. In her current role, she focuses on developing and executing marketing strategies that enhance brand visibility and engagement.
Previous Experience in Marketing
Malisa Lieser has extensive experience in the marketing field. She worked at Starkey Labs as an Audibel Marketing Consultant from 2009 to 2011 and later joined FindLaw, a Thomson Reuters business, where she held the positions of Project Manager from 2011 to 2013 and Marketer from 2013 to 2014. Additionally, she was a Senior Account Executive at Words At Work from 2021 to 2022 and served as the Marketing Communications Manager at Bright Health for a brief period in 2022.
Education and Expertise
Malisa Lieser earned her Bachelor of Science degree in Marketing Communications from the University of Wisconsin-River Falls, studying from 2005 to 2007. She furthered her education at the University of St. Thomas - Opus College of Business, where she obtained a Master's Degree in Business Communications from 2010 to 2012. Her expertise includes building content marketing processes, executing multi-touch marketing automation campaigns, and managing B2B marketing programs.
Skills and Professional Strengths
Malisa Lieser possesses a strong ability to manage multiple projects simultaneously and thrives in environments where influence can drive results. She is skilled in utilizing project management tools such as Workfront and Asana. Her experience includes managing content creation, curation, publishing, and distribution across web and social media channels, as well as collaborating with external partners and vendors.
Background in Marketing Roles
Malisa Lieser's career in marketing spans over 15 years, during which she has executed a wide variety of B2B marketing programs and campaigns. Her roles have included positions at Paster Properties as a Marketing Assistant/Marketing Manager from 2007 to 2009, and she has consistently demonstrated an entrepreneurial mindset within corporate settings to develop innovative solutions to marketing challenges.