Mike Fortman
About Mike Fortman
Mike Fortman is a Coatings Sales Specialist with expertise in cementitious urethane systems for food plants. He has over 30 years of experience in the coatings industry, having previously served as Vice President at SaniCrete and currently working at Tennant Company.
Work at Tennant
Mike Fortman has been employed at Tennant Company as a Coatings Sales Specialist since 2019. In this role, he focuses on providing solutions related to cementitious urethane systems, particularly for food plants. His responsibilities include product specification and addressing technical inquiries, leveraging his extensive knowledge in the coatings industry. Fortman operates primarily in the Michigan and Indiana regions, where he applies his consultative selling skills to convey the benefits of complex products.
Previous Experience at SaniCrete
Before joining Tennant Company, Mike Fortman served as Vice President at SaniCrete for 27 years, from 1991 to 2018. During his tenure in Canton, MI, he gained significant experience in the formulation and manufacturing of various epoxy systems. His leadership role involved overseeing operations management, sales, and business development, which contributed to his comprehensive understanding of the coatings market.
Education and Expertise
Mike Fortman studied at Schoolcraft College, where he focused on Criminal Justice and Corrections from 1989 to 1990. Prior to that, he attended Canton High School from 1986 to 1988. His educational background, combined with his extensive industry experience, equips him with a strong foundation in technical support and product development within the coatings sector.
Professional Skills and Competencies
Mike Fortman possesses a diverse skill set that includes consultative selling, technical support, and product development. He is adept at accurately specifying products and responding to technical queries. His experience encompasses operations management, project management, sales and business development, purchasing, budgeting, and inventory control. Fortman is skilled in relationship building, overcoming objections, contract negotiation, and process improvement.