Seth Rourke
About Seth Rourke
Seth Rourke is the Director of Industrial Products at Tennant Company, where he has worked since 2019. With over 20 years of experience in marketing and product development, he has held various leadership roles at companies such as Honeywell, Sleep Number, and Integrity Windows & Doors.
Current Role at Tennant Company
Seth Rourke serves as the Director of Industrial Products at Tennant Company, a position he has held since 2019. In this role, he is responsible for overseeing the development and marketing of industrial products. His work is centered in the Greater Minneapolis-St. Paul Area, where he applies his extensive experience in product development and marketing to enhance Tennant's offerings.
Previous Experience in Marketing and Product Development
Prior to joining Tennant Company, Seth Rourke held several key positions in marketing and product management. He worked at Sleep Number by Select Comfort as Sr. Director and General Manager of Development from 2016 to 2019. Before that, he was the Director of Product Marketing at Honeywell from 2014 to 2016. His career also includes roles at Integrity Windows & Doors and The Toro Company, where he gained significant experience in product marketing and management.
Educational Background
Seth Rourke holds a Bachelor of Arts degree in Psychology from the University of Northern Iowa, where he studied from 1994 to 1998. He furthered his education by obtaining a Master of Business Administration (MBA) from Colorado State University, completing his studies from 2001 to 2005. This educational foundation supports his expertise in marketing and product development.
Expertise in Marketing and Product Management
Seth Rourke has over 20 years of experience in marketing and product development leadership, focusing on premium consumer and commercial brands. He is recognized for his ability to grow and build profitable offerings through needs-based customer segmentation and value-based pricing strategies. His expertise includes fostering organizational collaboration in product management and development.
Career Progression and Roles
Seth Rourke's career includes a variety of roles across different companies. He began his career at John Deere, where he held multiple positions from 1996 to 2001. He then transitioned to Integrity Windows & Doors, where he served in various marketing roles from 2004 to 2009. His tenure at Honeywell spanned from 2009 to 2016, where he advanced from Manager of Product Marketing to Director of Product Marketing.