Sofie Eyckerman
About Sofie Eyckerman
Sofie Eyckerman is a marketing communications professional with extensive experience in both B2B and B2C strategies. She currently serves as Supervisor Marketing Communications EMEA at Tennant Company and has held various marketing roles across multiple organizations since 2000.
Current Role at Tennant Company
Sofie Eyckerman serves as the Supervisor Marketing Communications EMEA at Tennant Company, a position she has held since 2018. In this role, she is responsible for overseeing marketing communications strategies across the EMEA region. Her work focuses on enhancing brand visibility and engagement through various marketing initiatives. Prior to this role, she worked as a Marketing Communications Specialist at Tennant Company starting in 2015, where she contributed to the development and execution of marketing campaigns.
Previous Experience in Marketing
Sofie Eyckerman has extensive experience in marketing communications, having worked in various roles across multiple organizations. She was a Product Marketing Associate at DYMO Industrial from 2008 to 2009 and held several positions at Newell Rubbermaid, including Shopper Marketing & Instore Visibility from 2013 to 2015 and Field Product Specialist for the Benelux region from 2012 to 2013. Additionally, she worked as a Marketing Coordinator at Esselte Group from 2002 to 2004, demonstrating her long-standing commitment to the marketing field.
Educational Background
Sofie Eyckerman has a solid educational foundation in communications and marketing. She studied Communicatiewetenschappen at Universiteit Gent from 1996 to 2000, earning a degree from the Faculty of Political and Social Sciences. She furthered her education at Ehsal Management School / Instima, where she completed a program in Marketing Communication in 2003. Additionally, she has been studying Digital Strategy at Vlerick Business School since 2017, enhancing her expertise in digital marketing.
Skills and Expertise
Sofie Eyckerman possesses a strong understanding of both B2B and B2C marketing and sales strategies. She has expertise in rolling out EMEA marketing campaigns, both online and offline, and is skilled in instore marketing solutions. Her proven track record includes setting up online campaign platforms. She is recognized for her flexible and hands-on mentality, along with strong planning and organizational skills, which contribute to her results-oriented approach.
Career Timeline
Sofie's career spans over two decades, beginning as an Executive Management Assistant at Esselte Group from 2000 to 2002. She then transitioned to various marketing roles, including positions at DYMO Industrial and Newell Rubbermaid. Her career includes significant roles such as Assistant Marketing Manager at DYMO from 2005 to 2007 and Marketing Associate at Newell Rubbermaid from 2009 to 2011. In 2019, she joined Sibelco Group as Marketing Communications Lead, further diversifying her experience in the marketing sector.