Adrienne Briones Carlson
About Adrienne Briones Carlson
Adrienne Briones Carlson serves as the Director of Retail Operations at TerrAscend, where she has worked since 2021. With extensive experience in retail management, she has held leadership positions at various companies, including Lenox and 2nd Ave Stores, and has a strong background in marketing and operational strategies.
Current Role at TerrAscend
Adrienne Briones Carlson serves as the Director of Retail Operations at TerrAscend, a position she has held since 2021. In this role, she oversees retail operations and strategy, focusing on enhancing customer experiences and operational efficiency. Her leadership contributes to the company's growth in the competitive cannabis market, ensuring that retail locations meet both customer and business needs.
Previous Experience in Retail Management
Before joining TerrAscend, Adrienne held various significant positions in retail management. She worked as the Senior Director of Retail Operations at Lenox from 2018 to 2021, where she managed retail strategies and operations. Prior to that, she was the Director of Retail at 2nd Ave Stores, LLC from 2016 to 2018, and the Director of Brand Experience at Endeavor Athletic from 2017 to 2018. Her extensive background includes roles at Gap Inc./Banana Republic and lululemon athletica.
Educational Background
Adrienne Briones Carlson studied at Goldey Beacom College, where she earned a degree in International Business Management from 1996 to 2000. This educational foundation has equipped her with the skills necessary for effective management and strategic planning in the retail sector.
Achievements in Retail Operations
Throughout her career, Adrienne has successfully led various initiatives that have improved retail operations. Notably, she managed the rebranding and reconstruction of a 36,000 square foot store within a tight seven-month schedule, ensuring minimal disruption to customer experiences. She has also developed marketing campaigns targeting new markets and created Retail Exclusives to meet product demands.
Leadership and Training Initiatives
Adrienne has organized and supported company-wide retail leadership conferences aimed at inspiring younger leaders in the field. These conferences focus on enhancing business acumen through innovative training methods, including microlearning and creative video content. Her efforts contribute to the development of future retail leaders and the overall growth of the organizations she has been part of.