Keith Gillespie
About Keith Gillespie
Keith Gillespie serves as the Vice President of Marketing at TerrAscend, where he has worked since 2018. He has extensive experience in marketing leadership roles across various companies, including ConAgra Foods Canada and Diageo Canada Inc.
Current Role at TerrAscend
Keith Gillespie serves as the Vice President of Marketing at TerrAscend, a position he has held since 2018. In this role, he focuses on implementing marketing strategies that prioritize consumer engagement and loyalty. His leadership aims to drive sustainable growth and enhance the company's market presence.
Previous Experience at ConAgra Foods Canada
Prior to his current role, Gillespie worked at ConAgra Foods Canada as the Director of Marketing from 2013 to 2017. During his four years in this position, he was responsible for developing and executing marketing strategies that aligned with the company's objectives in the Toronto area.
Background in Marketing Leadership
Gillespie has extensive experience in marketing leadership roles. He served as the National Director of Marketing at Sleeman Breweries Ltd. from 2009 to 2012 and as the Director of Marketing at Diageo Canada Inc. from 2002 to 2008. His background includes a strong focus on consumer-first strategies that enhance brand loyalty and drive performance.
Education and Qualifications
Keith Gillespie holds a Bachelor of Commerce degree in Marketing and an MBA from Concordia University. His educational background provides a solid foundation for his marketing expertise, enabling him to leverage data-driven insights to improve business performance.
Marketing Strategy and Consumer Focus
Gillespie has demonstrated a proven ability to uncover data-driven insights that accelerate performance across key business metrics. He emphasizes a consumer-first approach in his marketing strategies, which has been instrumental in delivering sustainable and profitable growth for the organizations he has worked with.